BMW’s Original Neue Klasse: The Cars That Almost Weren’t
The story of the original BMW ‘Neue Klasse’ is not just the story of a series of cars based on the BMW 1500, but a story of survival, and subsequent revival, in the face of…
BMW 1500
BMW’s Christmas Campaign Honors the Legacy of the Iconic 1500
This holiday season, BMW is blending nostalgia and innovation with a festive campaign that pays tribute to its past while looking ahead to its electric future. The 2024 Christmas film, titled “Das Geschenk” (The Gift),…
Driven by Design: BMW’s Remarkable Transformation Through Turbulent Times
In 2025, BMW is embarking on a new era with the introduction of the “new” Neue Klasse, marking another phase of reinvention. However, this article will provide a concise overview of BMW’s history, tracing back…
How BMWs Got Their Names
The current naming convention of BMWs may appear logical now, but it hasn’t always been that way. This article provides insight into the origins of BMW names and their evolution. Steve Saxty, author of “BMW:…
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