This holiday season, BMW is blending nostalgia and innovation with a festive campaign that pays tribute to its past while looking ahead to its electric future. The 2024 Christmas film, titled “Das Geschenk” (The Gift),…
In 2025, BMW is embarking on a new era with the introduction of the “new” Neue Klasse, marking another phase of reinvention. However, this article will provide a concise overview of BMW’s history, tracing back…
The current naming convention of BMWs may appear logical now, but it hasn’t always been that way. This article provides insight into the origins of BMW names and their evolution. Steve Saxty, author of “BMW:…
Popular this week
