Are plug-in hybrids the new face of BMW?
It’s no secret that hybrids and electric cars are the future. As dinosaur fuel dies, electrons are taking over and it’s an inevitable change. And that change might also be changing the way we look…
It’s no secret that hybrids and electric cars are the future. As dinosaur fuel dies, electrons are taking over and it’s an inevitable change. And that change might also be changing the way we look…
Launched as an alternative to conventional cars, the BMW 330e iPerformance model is slowly becoming a darling of the automotive world. To prove that, the jury in charge of the 2017 Green Car of the…
The BMW 330e iPerformance model is part of BMW’s newfound eco-friendly offensive. The car is just one of the plug-in hybrids the company released in recent years, in hopes of gaining more popularity for eco-friendly…
The Los Angeles Auto Show will be kicking off this November with a full line-up of BMW iPerformance models, as the Bavarian automaker announced today. This marks a new chapter for the brand, one focused…
BMW insists that plug-ins are for the now and EVs are for the later. It’s partially why it made all of those commercials knocking the Tesla Model 3 while promoting the BMW 330e. It seems…
BMW’s i Division has been largely influential on the BMW Group as a whole and how it moves forward. While many feel that BMW’s i sub-brand is sort of spinning its wheels a bit, after…
BMW is clearly offering a lot of its attention to plug-in or pure EV models. At this year’s Paris Auto Show, most of the company’s officials are missing, instead gathering in Munich to reach an…
BMW is hard at work pushing for more eco-friendly cars these days. And while diesel and petrol engines continue to be the bread and butter of the their sales, the plug-in hybrid and electric vehicle…
A few days ago, BMW aired a few ads that fired shots at Tesla, pretty directly. It was the sort of advertising that most companies in the world do when they have a popular competitor….
BMW has always been known as the “Ultimate Driving Machine”, a brand that developed the best driving, highest performing cars in the world. The Bavarian brand is still known for such machines, but now it’s…