For as long as most of us can remember, the face of the luxury car segment has always been the Mercedes-Benz S-Class. BMW fans might prefer the 7 Series, thanks to its sportier demeanor, and…
I’ve always found the idea of making massive luxury cars into hybrids to be a bit counter-productive. They’re too heavy and expensive to be truly be considered efficient, despite what automakers might claim. However, there…
So, BMW won’t be jumping back into the pure electric car game until 2021. By then, its competitors will already have their own impressive electric cars and BMW will be a bit behind the eight…
Typically, at the BMW stand at any auto show, there are swarms of M cars and displays of BMW’s famous motorsport history. And while all of that was present at the 2016 LA Auto Show,…
The first ever plug-in hybrid BMW 7 Series is currently officially on sale with the BMW 740e model starting at €91,900 in Germany. As BMW stated numerous times, the price tag of every plug-in hybrid…
A big part of selling the new BMW hybrid models is branding them, giving them a badge that customers can familiarize themselves and associate with. Meet the new BMW 740e iPerformance and the associated long-wheelbase…
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