BMW Boss: There’s No Place For Mistakes In The Car Industry
BMW is on the verge of bringing back the Neue Klasse. However, it won’t be limited to just a line of sedans and coupes. Instead, it’ll be a complete overhaul of its lineup with a…
BMW is on the verge of bringing back the Neue Klasse. However, it won’t be limited to just a line of sedans and coupes. Instead, it’ll be a complete overhaul of its lineup with a…
Mercedes and Audi rushed to set an end date for combustion engines before a reality check forced them to backtrack from their initial promises. Mercedes once said it could go purely electric in some regions…
BMW is bracing for a turbulent year, but its leadership is signaling optimism. CEO Oliver Zipse says the company expects a reduction in U.S. auto tariffs by July, despite reporting a sharp 25% drop in…
BMW is going to be extremely busy over the next couple of years. The company’s CEO, Oliver Zipse, announced today that over 40 cars will be launched by the end of 2027. That seems like…
Although complete sales numbers for 2024 have yet to be released, we already know BMW had a terrible year in China. Through September, deliveries fell by 13.1% to 523,638 cars. However, despite weaker demand, China…
BMW never misses an opportunity to shout at the top of its lungs about how forcing people into EVs isn’t feasible. Consequently, the luxury brand argues the demise of internal combustion engines shouldn’t be rushed….
BMW has been vocal about how tariffs in the European Union on Chinese-built electric vehicles could do more harm than good. It’s been signaling alarms of a potential trade conflict that would ultimately hurt legacy…
BMW CEO Oliver Zipse has been vocal about the potential harm of imposing import duties on electric vehicles from China. The head of the Munich-based luxury brand frequently expresses his opposition to the European Union’s…
China represents a huge business for BMW since 32 percent of sales last year were registered in the People’s Republic. It was the company’s largest single market with customer deliveries reaching 824,832 units, including the…
In a recent lecture at the Rhine-Main Economic Initiative in Frankfurt, BMW boss Oliver Zipse made a statement that echoed throughout the automotive industry: “We don’t want to write off the combustion engine.” This declaration…