News
One of the most important hurdles an automaker is trying to overcome is to lower EV production costs to match the profit margins of a car equipped with a combustion engine. There’s still a long…
Adrian Padeanu / March 22, 2024
News
While most automakers are in a rush to announce plans about going all-in on EVs, BMW sees things differently. On numerous occasions, Chief Executive Officer Oliver Zipse has said abandoning the internal combustion engine would…
Adrian / April 15, 2022
News
Even though the Bavarians are pressing ahead with electrification, they are not giving up on internal combustion engines. The V12 is going away, but new six- and eight-cylinder gasoline and diesel powertrains are coming. Automobilewoche,…
Adrian / February 3, 2022
News
For the second year in a row, BMW CEO Oliver Zipse has been named the President of the European Automobile Manufacturers’ Association. The new one-year term should prove to be rather busy as drastic measures…
Adrian / December 11, 2021
Interesting
BMW CEO Takes Shot at Tesla’s Quality and “Premium” Status
by Nico DeMattia / Date: November 10, 2021
News
After a slow 2020 caused by the coronavirus pandemic, automakers are facing another major problem this year – the microchip shortage. It has forced many car manufacturers to significantly reduce production due to the missing…
Adrian / October 27, 2021
iX
Back in 2014, BMW made big waves by not only releasing the all-electric i3 but also creating an entire subdivision dedicated to EVs. Since then, though, its electric efforts have fizzled out, resulting in quite…
Nico DeMattia / July 16, 2021
4 Series
The future of the automotive market can seem bleak for enthusiasts at times. Sports cars seem to be going out of fashion with the vast majority of customers, so automakers are seeing fewer and fewer…
Nico DeMattia / November 13, 2020
Interesting
BMW has a new man at its help, CEO Oliver Zipse, and he’s taking control over the Bavarian brand at a very interesting time. Not only is BMW in the midst of a massive, industry-wide…
Nico DeMattia / June 30, 2020
Interesting
It’s already been officially announced that BMW exec Oliver Zipse will be replacing Harald Krueger as CEO of the BMW Group. However, prior to that announcement, Zipse actually had some interesting ideas on how to…
Nico DeMattia / July 23, 2019