Choose your X: New advertising campaign for the BMW XCrew
Looking at the current landscape, it’s hard to believe that 20 years ago not a single BMW X model was available. In 2019, the range extends from X1 through X2, X3, X4, X5 and X6…
Looking at the current landscape, it’s hard to believe that 20 years ago not a single BMW X model was available. In 2019, the range extends from X1 through X2, X3, X4, X5 and X6…
Back in March, BMW USA signed San Francisco-based Goodby Silverstein & Partners as its lead agency of record for national brand creative, as well as regional and dealer creative work in the United States. Goodby won…
BMW and MINI have recently announced a change in their marketing teams in the US, and that change was rather noticeable – the new ad spots that came out after the announcements brought a fresh take…
To coincide with the market launch on 16 April, BMW released its “digital- first” campaign for the new BMW M2 Coupe. Stars of the campaign “Eyes on Gigi” are the new BMW M2 Coupe and…
BMW launched a new teaser yesterday, featuring the BMW M2. However, unlike on other occasions, this time, the German company seemingly joined forces with one of the top-models of the fashion world today – Gigi…
If you live in the United States, you’re probably aware of the March Madness NCAA Basketball tournament that’s been going on for quite awhile now. If you’ve been watching, you’ve probably seen a commercial for…
One of the best BMW commercials of the last few years features the all-new F23 2 Series Convertible. The second-generation compact cabriolet – following the success of the 1 Series Cabrio – was launched this…
This past summer, BMW hired director Gus Van Sant – famous for the Good Will Hunting, Milk and Elephant – to create a trio of gorgeous video commercials to help introduce the new BMW i8 to…
BMW releases a new series of commercials featuring the new BMW i8. The first commercial is titled “Genesis” and describes the journey from the first vision through several phases of development to its realization. A…
BMW of North America will debut an all-new television commercial today featuring the BMW 3 Series and actress Brooklyn Decker. The ad is part of BMW’s regional advertising buy during NBC’s broadcast of Sochi 2014….