How the BMW E36 Redefined the 3 Series:
The E36 isn’t as storied as many of the other 3 Series generations. It wasn’t the first, it didn’t revolutionize performance the way the E30 M3 did, and the later E46 quickly surpassed it in…
BMW Design
BMW E30: The Design Story Behind an Automotive Classic
It’s hard to imagine the world without the iconic BMW 3 Series. While it isn’t quite the model’s genesis, without the success of the E30 3 Series from the 1980s, the nameplate wouldn’t be where…
Driver First: The Story Behind BMW’s Angled Dashboard
BMW’s design has stood out over the years, thanks to a series of iconic elements which stood the test of time. From the kidney grille and double headlamps to the shark nose and the Hofmeister…
The Next Chapter in BMW Design: A Deep Dive with Adrian Van Hooydonk
In an exclusive interview, BMW’s Head of Design, Adrian Van Hooydonk, shares a fascinating look into the future of the BMW brand at CES 2025. With BMW set to debut its highly anticipated Neue Klasse…
BMW and Fighter Jets: The Story Behind Orange Dashboard Lights
What Is BMW’s Monolithic Design Philosophy? A Deep Dive Into Bold Simplicity
BMW’s new design philosophy embraces simplicity and boldness, combining minimalist surfaces with striking proportions that distinguish it from traditional automotive styling. This so-called “monolithic” approach represents a pivotal shift for the brand. It signals a…
First BMWs Influenced By New Design Team Coming After 2029
From October 1, the BMW Group is revamping its design team. However, don’t expect a new visual identity to be implemented overnight. These things take a long time to bring to market. An automaker typically…
Grilled To Perfection – Part 2
A few weeks ago, Steve Saxty – author of the acclaimed “BMW Behind The Scenes books” – kicked off a six-part series that studies the evolution of the BMW grille. It’s obviously a big topic…
How Drilling Holes in a Wiper Arm Gave Us a Better Looking BMW i8
BMW has been recently criticized for “bloating up” their cars and moving away from what once was the Ultimate Driving Machine, at least according to the pundits. And while that might be true – regarding…
BMW 2K2 Was a Modern Equivalent to the Sixties Era 2002
In 2008 BMW introduced its 1 Series to the North American market with the US getting the 2 door coupé and convertible. BMW marketing was all abuzz with the 1er being heralded as the second coming of the…
How Double-Spoke Wheels Changed BMW M’s Design Forever
BMW M design is known for its distinctive and dynamic features that emphasize the sporty and powerful character of the M models. One of the most recognizable elements of BMW M design is the use…
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