Hop into almost any BMW from the mid-2010s and earlier at night, and you’ll be greeted by orange-lit gauges looking back at you. The orange glow dates back to some of the earliest and most…
BMW’s new design philosophy embraces simplicity and boldness, combining minimalist surfaces with striking proportions that distinguish it from traditional automotive styling. This so-called “monolithic” approach represents a pivotal shift for the brand. It signals a…
From October 1, the BMW Group is revamping its design team. However, don’t expect a new visual identity to be implemented overnight. These things take a long time to bring to market. An automaker typically…
A few weeks ago, Steve Saxty – author of the acclaimed “BMW Behind The Scenes books” – kicked off a six-part series that studies the evolution of the BMW grille. It’s obviously a big topic…
In 2008 BMW introduced its 1 Series to the North American market with the US getting the 2 door coupé and convertible. BMW marketing was all abuzz with the 1er being heralded as the second coming of the…
BMW M design is known for its distinctive and dynamic features that emphasize the sporty and powerful character of the M models. One of the most recognizable elements of BMW M design is the use…
We were recently given an opportunity to preview two books of a three book set (BMW: Behind The Scenes), “BMW by Design” and “BMW’s Hidden Gems”, written by Steve Saxty – the author of the…
If you’re longing for the good ol’ days of BMW design, Romania is the place to be this weekend. Specifically, in the city of Timişoara, where the automaker’s regional branch in collaboration with several local…
Mercedes has gone to great lengths to give electric cars such as the EQE and EQS a fresh look separate from the conventionally powered E-Class and S-Class, respectively. It’s the same story with their SUV…
We attended last week the international media launch of the new BMW i5 (M60 and eDrive40) and the i7 M70. To learn more about the design of the i5, we interviewed Christopher Weil, Head of…
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