The Ultimate Driving Machine: How BMW’s Iconic Slogan Was Born
BMW has touted themselves as “The Ultimate Driving Machine” for decades. But do you know the real origin story? The term was coined in 1974 – now over 50 years ago – and has proven…
BMW has touted themselves as “The Ultimate Driving Machine” for decades. But do you know the real origin story? The term was coined in 1974 – now over 50 years ago – and has proven…
As many of our readers may be aware, BMW is celebrating the 50th anniversary of the 3 Series this year. The first-generation 3 Series, codenamed E21, debuted just before the 1975 International Motor Show (IAA)…
The story of the original BMW ‘Neue Klasse’ is not just the story of a series of cars based on the BMW 1500, but a story of survival, and subsequent revival, in the face of…
It’s almost inevitable, as a car enthusiast, that you’ll end up with a “white whale.” And, actually, it happens in almost any hobby that you go too far down the rabbit hole with. Sooner or…
As another 5 Series enters production, we look back at the original E12 generation. I have to admit that I haven’t been to any launch events for the new G60 BMW 5 Series. I didn’t…
BMW’s M Division has been around five decades, which is almost two more than I’ve been alive. Many BMW enthusiasts have no idea what it’s like to appreciate that Bavarian brand without the M Division’s…
BMW M’s 50th birthday celebrations continue. After a series of ///M events, including the iconic 24 Hours of Nurburgring and the Concorso d’Eleganza Villa d’Este, the Motorsport brand is now heading to Goodwood for the…
As you may be aware, BMW is not an American or English brand. BMW hails from Germany. Bavaria, Munich to be more precise. Therefore, if we’re to be completely fair, the name of the company…
The BMW story has not always been smooth and easy. Yet every time crises arise, the company managed to cope with them and emerged more powerful after such challenging periods. Ever since its birth in…
BMW has a tradition of designing beautiful and stylish exterior mirrors. From the early ’90s to the present day, I virtually look back and examine the history of some of the most attractive and varied…