The Definitive Story Behind the BMW Logo
People have been talking about the meaning of the BMW logo for literally decades. Officials have been adamant about what it is supposed to mean, but some people always thought they knew best. Ask random…
BMW History
BMW 327: The Most Beautiful One? Visiting The Renocar BMW Museum
In 1937, Pablo Picasso painted his famous Guernica as a protest reaction to the crimes of fascism in Spain. The Hindenburg disaster occurred on May 6. George VI’s coronation at Westminster Abbey took place on…
Video: Are These 15 Things You Didn’t Know about BMW?
BMW is currently ranked as the second most valuable car brand in the world, topped only by Toyota. That makes the blue and white roundel quite desirable, topping brands such as Ferrari or Lamborghini in the…
The Fascination of Car Design – BMW Design in Detail
26 year old Münchner Oliver Sold is a passionate photographer and one of his subjects is the Bavarian brand with the blue and white roundel. Inspired by the 100 year anniversary of BMW, Sold devoted his bachelor…
Editorial: Back To The Future, And Then Back Again
Video: BMW Takes a Look Back at the History of the BMW 5 Series
The newly launched BMW G30 5 Series reinforced once again BMW’s claims of being the best in the segment. The new 5er is actually the seventh iteration of the Bavarian model with more than 40…
Purgatory – Chapter 5 of the History of BMW
The German economic miracle, the ‘Wirtschaftwunder’, was predicated by the western allies currency reform – the replacement of the old Reichsmark with the new Deutschmark, tax reform, and the Marshall Plan. It aided Germany in…
Strife – Chapter 4 of the History of BMW
One of the few things Germany did not have a shortage of at the end of World War II was rubble. There were over 400 million cubic meters of rubble on the streets of Germany…
Watch How the BMW 3-Series Evolved Over 40 Years
This video from Donut Media follows the evolution of the BMW 3 Series, from the E21-chassis 1975 316 and the E30 M3 to the F80-chassis 2015 M3. Over its lengthy existence, BMW 3 Series has…
Expansion: History of BMW – Part 3
On the southeast edge of Eisenach, Germany, there is a steep hill. On top of that hill sits a fortification, a castle. It is not one of those popular fairy tale castles like Neuschwanstein in…
Intermezzo – Chapter Two of a History of BMW
In May of 1922 the restrictions on aircraft engine production, imposed by the Treaty of Versailles, was lifted. Possibly this serves as one of the reasons BMW’s secretive benefactor, Camillo Castiglioni, went to the trouble…
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