Interesting
In May of 1922 the restrictions on aircraft engine production, imposed by the Treaty of Versailles, was lifted. Possibly this serves as one of the reasons BMW’s secretive benefactor, Camillo Castiglioni, went to the trouble…
Hugo Becker / February 24, 2016
Interesting
In 1916 you will not find a company known as BMW, hard as you might look. The first mention of BMW is in 1917, as the company that succeeded Rapp Motorenwerke, so how is it…
Hugo Becker / January 13, 2016
Interesting
In the latest two entries of TIME Magazine’s multi-part documentary on BMW, called “BMW: A Company On The Edge”, it goes into how BMW uses motorsport to create a brand image and shows how BMW…
Nico DeMattia / June 19, 2015
BMW X5
In 2000, hot on the heels of BMW’s 1999 victory at Le Mans, BMW decided to celebrate by creating a monster — The BMW X5 Le Mans.
Nico DeMattia / May 23, 2015
Interesting
BMW’s Job Is Getting Harder
by Nico DeMattia / Date: May 8, 2015
3 Series
BMW 3 Series was launched 40 years ago to replace the already legendary BMW 02, and is now set to enter its sixth generation
Horatiu Boeriu / May 7, 2015
BMW M2
The idea of resurrecting an older car by simply adding modern lines and performance is quite tempting these days. Toyota is thinking about reviving the Supra, Acura has just re-launched the NSX and even BMW…
Vanja Kljaic / March 20, 2015
BMW M5
The E39 M5 debuted at the Geneva Motor Show in 1998 and has won over the hearts of enthusiasts ever since
Nico DeMattia / March 10, 2015
7 Series
When BMW debuted the E38 7 Series back in 1995, it was more of an evolution than revolution of the previous 7 Series. It was a striking looking car, for the time, with its low,…
Nico DeMattia / March 9, 2015
Interesting
BMW is changing. There’s no denying it and certainly there is no way around it. BMW has to change because not only the market demands are changing, but the customer is too
Vanja Kljaic / January 28, 2015
Interesting
So the breathless click-bait title of this piece should be, “How I tried to find the true origins of BMW. You won’t believe what happened next!!”. In reality the origins of BMW require a bit…
Hugo Becker / January 23, 2015