The BMW i sub-brand was a bold move from the German manufacturer who decided to be proactive and take steps towards electrification before it was forced to. Even though investments were high – rumored at…
With the market launch of the first plug-in hybrid versions of the BMW core brand models production of BMW eDrive components in Dingolfing is scaling up. Ever since the launch of the first BMW i…
Today we live in a high-tech world that seems to be focused more on how much technology we can use rather than how we can use it. Being focused on bringing more and more features…
BMW has recently announced that it’s slowing down in its EV development and wouldn’t be developing another fully-electric i Division vehicle until 2021. Instead, BMW is planning on amping up its development of autonomous vehicles…
For the first time since the i sub-brand models came out, the sales of the two cars have decreased. The BMW i3 and i8 added up to about 5,100 units sold in the first quarter…
Chief Executive Harald Krueger said BMW had enough staff to continue developing its cutting-edge electric vehicles program known as “Project i”, despite recent defections of key staff to a Chinese electric vehicle startup. “Overall four…
Electric vehicles are often marketed as “emission free vehicles”, a catchy line that it’s being used across the industry and in most marketing slogans. But that statement might not be entirely true. A recent study…
Future Mobility, an electric vehicles startup backed by Tencent Holdings, is making three top acquisitions from BMW. Dirk Abendroth, Benoit Jacob and Henrik Wenders will join Future Mobility Corp. as vice presidents of software and…
We’ve all seen upcoming products being described with buzzwords like “revolutionary” and “disruptive” that later translate into something much less successful after the public actually gets a chance to experience them. I can remember the…
BMW introduced the “i” sub-brand in Australia back in November 2014 with low expectations. After all, the Land Down Under isn’t exactly the best place to buy a car with range anxiety and yet, the…
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