We’ve all seen upcoming products being described with buzzwords like “revolutionary” and “disruptive” that later translate into something much less successful after the public actually gets a chance to experience them. I can remember the…
BMW introduced the “i” sub-brand in Australia back in November 2014 with low expectations. After all, the Land Down Under isn’t exactly the best place to buy a car with range anxiety and yet, the…
Chinese Startup Smart Electric Car has hired former BMW i8 project manager – Carsten Breitfeld – as their new CEO. We met Breitfeld on several occasions and spoke at length about the state of the…
In the midst of the VW diesel scandal, BMW is accelerating the development of the electric sub-brand. BMW Chief Executive Harald Krüger sees Google, Tesla and Apple as future rivals, compared to traditional brands, like…
BMW Group and Nanyang Technological University (NTU Singapore) today launched a new electromobility research programme, involving the all-electric BMW i3 and plug-in hybrid sports car BMW i8 that runs on electricity and petrol. This new…
Having been in BMW’s trial lease e-mobility program for five years, I’ve been able to get to know many of the program managers and engineers working at BMW i in North America. Jose Guerrero, Product…
The future is coming. With many manufacturers building or considering fully electric sedans, BMW will need to follow suit. While an all-electric sedan has yet to be confirmed, we do know that BMW is planning…
Soho House Group (SHG) and BMW i today announced a global partnership across all of SHG’s 12 sites in Europe and North America. As Soho House Group’s global automotive partner, BMW i will provide BMW…
BMW and design and construction firm EIGHT unveil their recharging station for the new BMW i sub-brand. Dubbed Point One S solar, the ultra-modern recharging station is installed at the BMW Welt in Munich. Looking…
BMW i Ventures has announced a strategic investment into Chargemaster Plc, the UK’s leading provider of electric vehicle charging infrastructure. In addition to this investment, Chargemaster and BMW i have entered into a wide ranging…
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