BMW i
In the last quarter of this year, BMW will launch to market their first electric vehicle developed under the i sub-brand. Ahead of its market launch, several BMW executives, including BMW’s CEO Norbert Reithofer hinted…
Horatiu Boeriu / January 25, 2013
BMW i
At the 2013 Detroit Auto Show, BMW displayed once again the i3 concept coupe which made its world debut at last year’s LA show. For Automotive News, Herbert Diess, BMW’s Head of R&D, said that…
Horatiu Boeriu / January 23, 2013
Auto Shows
Electric mobility does not have to be ho-hum “are we there yet” transportation. That is BMW’s take on the electrification of their cars, and the i3 Coupe Concept is another strong step in the direction…
Shawn Molnar / January 14, 2013
BMW i
The so-called i4 breaks cover in LA as the BMW i3 Concept Coupe. It’s not surprising that BMW will spin off a new concept on the i3. The use of CFRP for the passenger cell,…
Hugo Becker / November 27, 2012
BMW i
World Premiere: BMW i3 Coupe
by Horatiu Boeriu / Date: November 27, 2012
BMW i
A report from Bloomberg says that BMW will sell cars over the Web for the first time. Last November we reported on BMW’s plans to revolutionize how cars are sold, an initiative that will kick…
Horatiu Boeriu / July 26, 2012
BMW i
German magazine Automobilwoche says the first BMW electric-vehicle from the new i sub-brand, the i3, will have a base price set between 35,000 and 40,00 euros. The information comes from sources close to the Munich-based…
Horatiu Boeriu / June 27, 2012
BMW i
The story of i’s demise (or, at least, diminishment) continue to make the rounds of auto sites and have even percolated up to generic news aggregators. In most cases the stories reflect on the dismal…
Hugo Becker / June 25, 2012
BMW i
To coincide with the opening of the world’s first BMW i Store on London’s Park Lane, the BMW Group will present the BMW i3 Concept with a new interior colour and materials concept. Based on the original…
Horatiu Boeriu / June 13, 2012
Auto Shows
BMW’s i3 pales in comparison when parked beside the gloriously penned i8 – but not in importance. In fact, it’s easy to argue that the i3 in fact pales the i8’s importance from a market…
Shawn Molnar / April 4, 2012
BMW i
Richard Kim, the lead exterior designer for the BMW i3 and i8, discusses the technologies and freedom that helped his team develop these innovative new cars. Last week, BMW of North America offered an exclusive…
Horatiu Boeriu / November 14, 2011