A year ago, BMW inked a deal with AC Milan to become its Automotive Partner and Premium Partner. The tie-up has now been reinforced courtesy of a one-off i4 dressed in the traditional Rossoneri (red…
The market roll-out of the new BMW i4 M50 and i4 eDrive40 continue and today, it’s BMW Slovenia who hosted a press launch. In these new photos, we get to see once again the BMW…
Since I’m contributing to BMWBLOG, and maybe you’ve read some of my submissions before, you probably could’ve guessed that I’m a huge BMW enthusiast. You might not have known that I also work at a…
If you want an electric sedan, you have a surprising amount of choice these days. The obvious choice is Tesla and its admittedly impressive Model 3. However, if you don’t want a Model 3, for…
BMW will sort of shrug off notions of the i4 taking on the Tesla Model 3 directly, as the Bavarians tend not to think of Tesla as a direct premium competitor. However, there’s no doubt…
If you’re looking for an all-electric BMW sedan, you really only have two choices; the BMW i4 eDrive40 and the i4 M50. Being the entry-level model, the i4 eDrive40 has less power, less standard equipment,…
For years, the Tesla Model 3 remained mostly unchallenged. While there were other electric cars on the market, none offered the same combination of size, performance, range, practicality, and semi-affordable price as the Model 3….
Nicki Shields, TV presenter and Formula E host, joins the Electrifying team this week to test the all-new BMW i4 against its main competitor – the Tesla Model 3. She’s joined by Ginny Buckley, British…
If you’re a customer looking for a small-ish premium EV sedan, you actually have a few decent options. Not long ago, there weren’t any real options. Now, though, customers are basically spoiled for choice. The…
The BMW i4 is now starting to reach dealerships around the world and customers are excited to have a new EV option in a competitive segment. For the now, the 4 Series Gran Coupe electric…
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