At the annual Accounts Press Conference in Munich, BMW has unveiled some of its plans for the rest of the year, as well as its longer term strategy until 2025. Harald Krüger, Chairman of the…
It seems that the race to beat Tesla at the uber-fast electric sedan-game is on. Porsche was the first to the start line, with its stunning Mission E concept awhile back. Then BMW debuted its…
It’s no secret that the automotive industry is moving toward electrification, rather than traditional internal combustion engines. It’s a move that BMW’s Ian Robertson calls “irreversible”. And BMW isn’t just talking about small, eco-friendly city…
Almost casually, BMW CEO Harald Krüger confirms the name of the next i-model – the BMW i4. Ahead of its press conference today at the 2018 Geneva Motor Show, the BMW chief talked about the…
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