BMW i4

The future for BMW is going to be interesting to watch unfold. The Bavarian brand that we’ve known for making simple sporty sedans and coupes is now treading into some very new waters and it’s…

Tesla wasn’t the first company to launch an electric car. Much like Apple wasn’t the first company to launch a smartphone. However, like the iPhone, Tesla has easily become the most popular brand of electric…

Earlier this year, at the Geneva Motor Show, the BMW Group’s CEO, Mr. Harald Kruger, confirmed the name of the upcoming full EV model in the works in BMW’s Munich HQ: BMW i4. The car…

At the annual Accounts Press Conference in Munich, BMW has unveiled some of its plans for the rest of the year, as well as its longer term strategy until 2025. Harald Krüger, Chairman of the…

It’s no secret that the automotive industry is moving toward electrification, rather than traditional internal combustion engines. It’s a move that BMW’s Ian Robertson calls “irreversible”. And BMW isn’t just talking about small, eco-friendly city…

Almost casually, BMW CEO Harald Krüger confirms the name of the next i-model – the BMW i4. Ahead of its press conference today at the 2018 Geneva Motor Show, the BMW chief talked about the…

BMW has recently unveiled the first “i” sub-brand models, the entry-level, mega city car i3, and the super sporty hybrid i8, but the company is on track to deliver more i-badged vehicles within the next…