BMW i4

Earlier this year, at the Geneva Motor Show, the BMW Group’s CEO, Mr. Harald Kruger, confirmed the name of the upcoming full EV model in the works in BMW’s Munich HQ: BMW i4. The car…

At the annual Accounts Press Conference in Munich, BMW has unveiled some of its plans for the rest of the year, as well as its longer term strategy until 2025. Harald Krüger, Chairman of the…

It seems that the race to beat Tesla at the uber-fast electric sedan-game is on. Porsche was the first to the start line, with its stunning Mission E concept awhile back. Then BMW debuted its…

It’s no secret that the automotive industry is moving toward electrification, rather than traditional internal combustion engines. It’s a move that BMW’s Ian Robertson calls “irreversible”. And BMW isn’t just talking about small, eco-friendly city…

BMW has recently unveiled the first “i” sub-brand models, the entry-level, mega city car i3, and the super sporty hybrid i8, but the company is on track to deliver more i-badged vehicles within the next…