BMW i8

Golf star Rory McIlroy takes the BMW i8 for a ride

Golf star Rory McIlroy takes the BMW i8 for a ride

As the 2014 BMW Championship revs up at Cherry Hill Country Club in Cherry Hills Village, Colo., 2012 BMW Championship winner Rory McIlroy hopped in the revolutionary plug-in hybrid BMW i8 to reflect on his…

BMW i8 Named Official Safety Car Of Formula E

BMW i8 Replica For Sale on eBay

Laurel BMW of Westmont, IL, is selling on eBay a full scale replica of the new BMW i8. Ahead of its launch, most of the BMW i-certified dealerships around the country have received a full…

Is The BMW i8 Worth The $100,000 Price Markup?

Is The BMW i8 Worth The $100,000 Price Markup?

Supply and Demand. It’s what makes the capitalist economy go round and round. It’s no secret that the first year’s run of BMW i8s are sold out. But here’s the kicker, if you are willing…

BMW i8: 300,000 EUR advertising cost per car sold?

BMW i8: 300,000 EUR advertising cost per car sold?

According to the German trade journal Advertising & Sell, BMW has invested no less than 16.6 million euros in the first half of 2014 for BMW i8 advertising. With currently 55 units sold, this comes…

BMW i8 Sold Out In The UK, 10 months waiting list

BMW i8 Sold Out In The UK, 10 months waiting list

BMW has sold out of its i8 hybrid sportscar just two weeks after deliveries started in the UK. The first year production has quickly found customers and future buyers now have to wait 10 months…

Golf Cart vs. BMW i8 – Which One Is Faster?

A golf cart takes on the new and powerful BMW i8. A fair race? Not on a race track or normal roads, but around a golf course….the odds are fifty-fifty. Just a quick recap of…