BMW i8

A golf cart takes on the new and powerful BMW i8. A fair race? Not on a race track or normal roads, but around a golf course….the odds are fifty-fifty. Just a quick recap of…

In celebration of the US arrival of the BMW i8, the world’s most innovative sports car, a one-of-a-kind 2014 BMW i8 Concours d’Elegance Edition will be auctioned during the weekend of the 2014 Pebble Beach…

U.S. BMW dealerships have begun reaching out to their i8 customers with an update on their orders. According to the bulletin, there is a shortage of the Carum Spice Grey Full Leather due to an…

We bring you one of the most amazing photoshoots of the new BMW i8. These latest photos show the BMW i8 painted in the Protonic Blue color. BMW i8 can be specified in a choice…

Times are changing and with them come new ways of advertising. Leading from the front is Google Glass, the latest invention from the search mammoth which puts a virtual world in front of our eyes…

BMW launches their own Wikipedia version featuring the new BMW i8. The German only microsite aims to inform the reader all he or she would like to know about the i8, from configuration and options,…

New test drives of the BMW i8 hybrid sportscar took place last week in Santa Monica, California. The latest footage shows us the new i8 being put through its paces on the beautiful canyon roads…

BMW takes us to the Leipzig plant where the new BMW i8 is being assembled. The behind the scenes videos give us a closer look at how BMW i8 is being built, from the body…

BMW releases a new series of commercials featuring the new BMW i8. The first commercial is titled “Genesis” and describes the journey from the first vision through several phases of development to its realization. A…

Innovative manufacturing technologies and the application of new materials characterize the production process for BMW i cars. Their production stands at the beginning of a value chain that is completely aligned with sustainability criteria. From…