bmw individual

Since the late eighties, BMW M has gone out of their way to ensure that their most special cars receive an equally special color palette accentuating their racing heritage. And when it came to naming…

The front-wheel drive BMW 1 Series hatchback family joins the BMW Individual catalog. Starting September 2021, the 1 Series models can be ordered with a wide range of paintworks from BMW Individual. Pricing will vary…

Green paintworks are making a comeback at BMW. Over the last few years, BMW and its M Division especially, has released a series of green-painted models. From Oxford Green and Aurora Diamant Green, to the…

One of the best open secrets at BMW is certainly the Individual Program. While most of the BMW enthusiasts are familiar with the unique offerings of the Individual catalog, there are plenty of customers who…

A while back, BMW started a mini series featuring Timo Glock. The goal was to introduce fans of the brands to the inner workings of the company, with a familiar face in front of the…

BimmerToday brings us some new photos of the 2021 BMW M3 G80. Only this time around, the new sports sedan is featured in the Frozen Orange II metallic color from BMW Individual. Speaking of the…

Premium cars demand a certain amount of customization to be offered to prospective customers. Being able to build your car to your exact specifications is one of the elements that make a premium offering. And…

Getting behind the wheel of such a fantastic Bimmer, stuffed with exquisite Individual equipment, is certainly a once-in-a-lifetime opportunity, at least for me. So I decided to really make the most out of the 5…

BMW M invited us last week for a preview of the upcoming BMW M5 CS. The location? The exciting BMW M Studio in Garching where the M wizards often hide some of their most unique models. And…

BMW factory driver Martin Tomczyk starts the year 2021 with a new BMW M8 Gran Coupe. But not your typical M8. The German driver went to the BMW Individual folks in Munich to get a…