BMW Apologizes for “Ok Boomer” Tweet
The internet is undefeated. If you want to get snarky with the internet, be prepared to face its wrath. Almost immediately after BMW tried its hand at an “Ok, Boomer” meme, in an attempt to…
The internet is undefeated. If you want to get snarky with the internet, be prepared to face its wrath. Almost immediately after BMW tried its hand at an “Ok, Boomer” meme, in an attempt to…
The BMW iX is now out and there’s been no lack of acid reactions to it. Even though the Bavarian brand clearly set out to try and break the norm and our conventional way of…
When the BMW iX makes its debut next year, it will be the most radical EV from the Bavarian brand since the i3. Just one look at it and it’s clear that the iX is…
You’d have to be a real BMW homer to not at least acknowledge the fact that modern BMW design isn’t to everyone’s taste. Cars like the BMW 7 Series LCI, X7 and 4 Series have…
Massive luxury cars are among the only cars that enthusiasts seem to unanimously agree will benefit from electrification. The entire purpose of luxury cars is to be as quiet, refined and comfortable as possible. Luxury…
Now that the BMW iX is here, its new radical design is the biggest talking point surrounding it. Sure, its 500 horsepower electric powertrain is fun and its 300-mile range is impressive but fans, and…
Our BMW iX coverage continues with a new set of photos showcasing the electric crossover. The iX is similar in size and shape to the BMW X5, but the roofline is lower for a more…
After years of painful awaiting, BMW has finally deployed the new iX electric flagship. Let’s see how the new technology flagship from Munich stacks up against one of its key contenders: the Audi e-tron quattro….
The BMW iX has just launched and it’s now become BMW’s newest EV darling. Under its funky looking skin lies the latest and greatest EV powertrain technology BMW has to offer. However, for all of…
Even before the Audi Q4 e-tron hits the scene, it already has a new competitor from one of its main rival brands — the BMW iX. The all-new BMW iX has finally made its debut…