BMW M

There are a lot of driving comparisons between the different variants of the BMW M4 and Porsche 911, as well as others. But the M4 and 911 are compared a lot. Spoiler alert, the Porsche…

Now that the Holiday season is upon us, the people over at BMW M are enjoying the spirit as well. They also want you to make your own perfect cards and to this end, they…

BMW is adamant about offering you the best possible experience behind the wheel of its BMW M cars. Apart from making them some of the best machines in their respective classes, the engineers and executives…

Just yesterday we saw what happened to a poor Christmas tree as it was brought home by a petrolhead using a BMW E30 M3 pickup. The poor thing arrived at the destination completely bald despite…

It’s not really a secret anymore that BMW M is going to continue to grow and expand in size. Not only is the M Division’s model portfolio more diverse than ever before, it’s going to…

BMW M CEO Frank van Meel is knows that the M Division is in need of a boost if it wants to catch up to rivals AMG and Audi Sport. Not that BMW’s M Division…

The Launch Control activation sequence on BMW cars has been known to give some people a bit of a headache. On BMW M cars it is a bit more complicated than on standard cars but…

It’s no longer a secret that BMW’s famous M Division is working on electrification. While BMW M isn’t going to be coming out with an electric M3 anytime soon, the folks in Garching are, indeed,…

This year, BMW’s Motorsport driving schools turn 40 and the occasion couldn’t just be ignored by officials in Munich. Therefore a special event was held in Maisach, bringing together people who graduated from the school…

BMW has recently been on a roll when it comes to marketing done right with online videos. The big centerfold was without a doubt the massive campaign around M products, conducted mainly in the US….