BMW is back with the Ultimate Driving Experience, a five-city nationwide driving program that will provide consumers with the opportunity to get behind the wheel and experience a full lineup of BMW vehicles firsthand.
Awhile back, I wrote an article that asked the question of whether or not BMW M should make a bespoke...
Episode 4 of the BMW M miniseries 'How we design icons' takes a closer look at user interface.
"Blue Hero", a project by Romanian artist Adrian Mitu, was unveiled in Bucharest in the presence of Jochen Neerpasch. The art project follows Neerpasch's career in motorsport, his influence on brands such as BMW and his ties with other emblematic motorsport heroes.
ADVERTISEMENT
The people in charge of colors and trims in the BMW M division share their thoughts about the creative process.
A special MotoGP season gets underway for BMW M GmbH at the “Losail International Circuit” in Qatar this weekend (16th to 18th March) as it will mark BMW M’s 20th season as “Official Car of MotoGP”.
BMW is one of the last automakers to rely on the production of life-size clay models, and because they offer an incomparable way of studying a new car in development, BMW M is reluctant to do away with them.
The Geneva Motor Show was the venue where we got to see the latest BMW M offering, albeit in Concept...
The classic BMW M colors will once again be represented in the 2018 DTM – albeit in a completely new BMW M Motorsport design.
Hyundai Motor has appointed Thomas Schemera to lead its new High-Performance Vehicle and Motorsport Division after he left BMW M
Twelve BMW M4 GTS models took to the Nurburgring to learn a thing or two both about the cars and the drivers and their worth on a challenging track.
