As everyone knows, Jaguar recently underwent a rebrand that aims to position it as an upper-luxury rival to Porsche, Bentley and Aston Martin. The British marque’s volume models, such as the XE sedan, the F-Pace…
For years, Real Time Traffic Information (RTTI) has been the go-to companion for BMW drivers, ensuring swift navigation to their destinations. Now, BMW is taking the driver’s seat in reaching out to other road users…
Between November 24 and November 30, if you’re interested in buying a certain digital product or service from BMW, you might want to keep an eye out for the Black Week promotions. That’s because during…
BMW announced a new partnership this week, this time with the New Jersey Devils. It was a rather obvious move, especially considering the US headquarters of the company is also in New Jersey. BMW will…
BMW and MINI have recently announced a change in their marketing teams in the US, and that change was rather noticeable – the new ad spots that came out after the announcements brought a fresh take…
At the BMW 100 Years Exhibit in Los Angeles, BMWBLOG sat down with Hildegard Wortmann, Senior Vice President Brand BMW. Ms. Wortmann joined BMW in 1998 and has played a crucial role in the successful…
BMW recently made the interwebs explode with its news of the upcoming M2. The BMW M2 is the go-fast version of most enthusiasts’ favorite Bavarian and the least expensive proper M Division product. So, naturally,…
BMW, Mercedes-Benz and Audi, all three German luxury car manufacturers are selling more cars than ever, with BMW becoming the best selling luxury car brand in the world. For the month of August, all three brands have…
BMW with the help of agency Kirshenbaum Bond Senecal + Partners is launching a social campaign and website dubbed Snowchat, which will let users share pictures that last only seconds. The inspiration comes from the…
This past summer, BMW hired director Gus Van Sant – famous for the Good Will Hunting, Milk and Elephant – to create a trio of gorgeous video commercials to help introduce the new BMW i8 to…
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