Motorrad
Much like the experience of owning a BMW automobile, owning a BMW motorcycle is part of a premium lifestyle experience. As a result, the brand also sells clothes and accessories for riders to adorn while…
Mike DeAmicis / March 17, 2016
Motorrad
The BMW K1 was an aesthetically radical machine. This was quite purposeful, as the task of the K1 was to dramatically alter the way in which the BMW Motorrad brand was perceived. At the time,…
Mike DeAmicis / March 2, 2016
Motorrad
BMW Motorrad’s racing division, BMW Motorrad Motorsport, has morphed into something quite unique. Starting as the company’s factory racing team, it has since become a dedicated support system for its customers. In fact, BMW Motorrad…
Mike DeAmicis / February 19, 2016
Motorrad
Indian manufacturer, TVS has unveiled a concept motorcycle which shares the underpinnings of the BMW G 310 R. As was rumored and as we reported, the motorcycle is fully-faired sport bike, rather than a standard…
Mike DeAmicis / February 4, 2016
Motorrad
Mercedes-AMG gets serious about bikes also
by Mike DeAmicis / Date: January 29, 2016
Motorrad
BMW Motorrad once again sold significantly more motorcycles and maxi scooters in 2015 than in the previous year. This means that the motorcycle segment of the BMW Group has achieved a new all-time sales high…
Horatiu Boeriu / January 15, 2016
Motorrad
A German company named Wunderlich has created what it refers to as the first two-wheel drive liquid-cooled BMW R 1200GS. The firm achieved this by adding a 10.2HP, battery powered motor to the front wheel,…
Mike DeAmicis / January 5, 2016
Motorrad
In 2000, BMW Motorrad introduced a new scooter which the Bavarians hoped would revolutionize urban mobility. The vehicle, dubbed the C1, was a commercial flop but as urban congestion increases, could the C1 be viable…
Mike DeAmicis / December 22, 2015
Motorrad
BMW motorcycles are premium, exclusive machines with presence and an ‘own the road’ air about them. This characterization has served to accurately describe the brand throughout the entirety of its history. But in the 1970s,…
Mike DeAmicis / December 17, 2015
Motorrad
BMW’s sport adventure machine, the S 1000 XR, will gain a new paint color this upcoming January. With “Racing Red” and “Light White” currently available, the new multi-color paint option is the perfect choice for…
Mike DeAmicis / November 17, 2015
Motorrad
BMW Motorrad today officially announced its newest model, the G 310 R, which will compete head-to-head with KTM’s 390 Duke. The two Germanic machines, one being German, the other being Austrian, are both built in…
Mike DeAmicis / November 12, 2015