Motorrad

BMW Motorrad USA is set to sponsor one of the newest and most exciting motorcycle shows in North America. To be held in Austin, Texas, the Handbuilt Motorcycle Show will take place from April 8th…

Much like the experience of owning a BMW automobile, owning a BMW motorcycle is part of a premium lifestyle experience. As a result, the brand also sells clothes and accessories for riders to adorn while…

The BMW K1 was an aesthetically radical machine. This was quite purposeful, as the task of the K1 was to dramatically alter the way in which the BMW Motorrad brand was perceived. At the time,…

BMW Motorrad’s racing division, BMW Motorrad Motorsport, has morphed into something quite unique. Starting as the company’s factory racing team, it has since become a dedicated support system for its customers. In fact, BMW Motorrad…

MV Agusta, a small but legendary Italian motorcycle manufacturer and Mercedes-Benz’s AMG division are reportedly taking their relationship to a new level. Mercedes purchased a significant 25 percent stake of MV Agusta after its relationship…

BMW Motorrad once again sold significantly more motorcycles and maxi scooters in 2015 than in the previous year. This means that the motorcycle segment of the BMW Group has achieved a new all-time sales high…

A German company named Wunderlich has created what it refers to as the first two-wheel drive liquid-cooled BMW R 1200GS. The firm achieved this by adding a 10.2HP, battery powered motor to the front wheel,…

In 2000, BMW Motorrad introduced a new scooter which the Bavarians hoped would revolutionize urban mobility. The vehicle, dubbed the C1, was a commercial flop but as urban congestion increases, could the C1 be viable…

BMW motorcycles are premium, exclusive machines with presence and an ‘own the road’ air about them. This characterization has served to accurately describe the brand throughout the entirety of its history. But in the 1970s,…

BMW’s sport adventure machine, the S 1000 XR, will gain a new paint color this upcoming January. With “Racing Red” and “Light White” currently available, the new multi-color paint option is the perfect choice for…