BMW Roundel

If you live in a metropolitan area, the BMW logo with the iconic blue and white is everywhere you look. BMW manufactures and sells hundreds of thousands of vehicles each year. Despite the ubiquity, you’ll…

To mark the 50th anniversary of the BMW M brand, the German automaker will not only introduce a series of limited edition models, but also a new roundel inspired by the classic “BMW Motorsport” logo….

People have been talking about the meaning of the BMW logo for literally decades. Officials have been adamant about what it is supposed to mean, but some people always thought they knew best. Ask random…

Last month, BMW announced the creation of a new product category that focuses on offering their customers the ultimate luxury. As part of its forthcoming model offensive, BMW has developed a new presence for its luxury…

A recent story in the New York Times dispels the ‘spinning propeller’ myth of the BMW roundel. Much to the dismay of many, the article is 100% correct, the origins of the blue and white…