[UPDATE] Upon further investigation, we’ve noticed BMW’s website now has a dedicated section for Dee where you can sign up to receive updates. A part of the link’s structure contains “events/nextgen2023/”, which tells us the…
Hildegard Wortmann, Senior Vice President Brand BMW, is overhauling its marketing department to focus on the latest digital trends in an effort to connect and engage with millennials. Millennials in key markets such as China are…
BMW and Tesla Motors are the two top automotive brands on Twitter and in generating offline word of mouth momentum, according to Engagement Labs. “Our view is that both online and offline word of mouth…
BMW with the help of agency Kirshenbaum Bond Senecal + Partners is launching a social campaign and website dubbed Snowchat, which will let users share pictures that last only seconds. The inspiration comes from the…
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