News
The i Vision Dee is grabbing all the headlines following its unveiling at the 2023 Consumer Electronics Show. Away from Las Vegas where the Neue Klasse-previewing electric concept is being exhibited, BMW USA has released…
Adrian Padeanu / January 5, 2023
News
Future BMW owners in the United States, your worst nightmares have sadly been confirmed. As previously reported, the year change does indeed make cars more expensive. The US configurator has been updated for the 2023MY…
Adrian Padeanu / December 13, 2022
News
The coronavirus pandemic followed by the microchip shortage created the perfect storm in the automotive industry. Some automakers fared better than others in these challenging times, and the BMW Group shined in the luxury segment….
Adrian / April 11, 2022
News
The worldwide pandemic we’re experiencing right now has had dramatic effects on some industries. While some have thrived, such as online shops or web services, others have been going under. The automotive world is among…
Gabriel Nica / September 1, 2020
News
Uwe Dreher is the new head of marketing at BMW of North America
by Horatiu Boeriu / Date: May 29, 2019
News
Even though the year is drawing close to the end, BMW and Mercedes-Benz are still separated by only a few hundred cars in their on-going luxury sales war. Mercedes-Benz USA posted disappointing results last month,…
Gabriel Nica / October 4, 2018
MINI
If anyone is still pondering whether BMW is right launching yet another crossover in this already crowded segment in 2018, the sales figures for the past month should provide a bit more insight into why…
Gabriel Nica / May 1, 2018
Interesting
As March is now over, BMW USA accountants had a chance to do their magic and bring up the sales report for the month, unfortunately with lukewarm results. Over the course of March, BMW brand…
Gabriel Nica / April 5, 2018
News
If you’re a BMW fan living in the US you probably know very well who Ludwig Willisch is. The man has been part of BMW’s North American endeavor for the better part of the last 21…
Gabriel Nica / July 26, 2017
News
The newly elected US President, Donald Trump, announced last week a proposition to revise the NAFTA agreement. In response, CEOs from European car manufacturing companies have expressed their concern regarding those actions and what they…
Gabriel Nica / November 14, 2016