The numbers for the last quarter of 2020 are showing more promise than BMW expected. In a press release published today, the Bavarian car maker announced better numbers than it had anticipated. According to them,…
Audi has made no secret of its ambitious plans for an electrified future. It’s currently working on several new all-electric models that will all debut within the current decade. However, the four-ringed brand’s plans may…
The electric future can already be seen on the horizon and it’s looks like it wasn’t a concentrated effort from the car makers or legislators that made it possible, but rather the customer preference. Right…
Last year brought almost the entire racing industry to its knees with various lockdowns and even when the phenomenon resumed, it carried on without people in the stands. Manufacturers have been looking for ways to…
BMW managed quite a performance this year winning the title for the most attractive employer in the world in the automotive niche. This is a repeat performance from the Bavarian car maker who managed the…
One of the biggest arguments people bring up whenever discussing the ‘true eco-friendly’ character of EVs is the fact that they still rely on rare-earth materials such as lithium. Lithium use in itself isn’t the…
BMW announced a new collaboration today, with Amazon Web Services. The announcement comes literally days after it was revealed that the Bavarians and several other big German companies are joining forces to set up a…
BMW announced this week their plans to start a cloud-based data exchange platform that will not be using US or Chinese technology. The collaboration will include major industry and technology players from Germany. This was…
The latest version of the BMW iDrive system, dubbed ‘Operating System 7’, comes with a lot of cool new features. For starters, you can get over-the-air updates that actually bring new functions to the table…
BMW has been heavily involved in the world of e-sports. The whole thing started with a partnership with some of the best League of Legends players in the world. Then, earlier this year, as the…
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