bmw

Everyone in the industry seems to agree that going electric is the way forward. Not just because of the fact that it may help avoid a cataclysmic scenario for the planet but also for a…

The Alpina B7 Biturbo is one of the fastest sedans in the world. That may seem like a peculiar statement, considering this is after all a 7 Series at its core, but it’s true nonetheless….

Earlier this year the BMW Group and Daimler AG announced they are planning to launch a joint mobility services company in the EU. The details of this interesting move would be revealed later on and…

The biggest thing in the car industry today isn’t the electric powertrain. Instead, the biggest thing everyone is focusing on these days seems to be autonomous driving. We’ve said it a number of times and…

The 8 Series is getting ready to be delivered to excited prospective owners around the world. That means BMW will now be ramping up its marketing efforts for the new model and it will most…

BMW’s plans to become one of the world’s leaders when it comes to autonomous driving are shaping up as we speak. Today, the company announced an investment of 100 Million Euros in a new Driving…

For some, the DTM championship couldn’t possibly take place without BMW, Mercedes-Benz and Audi on the starting line. Well, along the years, manufacturers have gone in and out of the competition, for various reasons. BMW,…

The 17th edition of the Creme 21 Youngtimer Rally will be held this year between the city of Essen and Luxembourg from September 12th to 16th. BMW Group Classic is again the main sponsor of…

BMW and Audi like to play games with each other a bit with their marketing. Awhile back, the two had a playful chess-themed billboard spat that was pretty entertaining. Now, though, billboards are old news…

For some time now, BMW has been the most profitable automaker in the world, boasting the highest profit margins. Thanks to some clever engineering, packaging and pricing, BMW has been able to be the most…