BMW is changing the way it’s doing business and that will become more apparent in the following years. The German company realized that personal ownership of cars might not work in the future and an…
BMW is currently going through a deep change, moving away from the traditional ‘automaker’ label and turning into a ‘technology company’. That implies applying the ACES strategy which demands innovative approaches in all fields, including…
If anyone is still pondering whether BMW is right launching yet another crossover in this already crowded segment in 2018, the sales figures for the past month should provide a bit more insight into why…
Now that everyone’s betting big on electric vehicles as the pioneers of the automotive industry, nearly everything needs to be rethought and evaluated, to make sure the upcoming models will fit the needs of the…
In today’s mobile data dominated world, faster connections usually translate into bigger competitive advantages. Today’s norm seems to be 4G connectivity but considering the vast amounts of data that we exchange even from our phones,…
A while back BMW announced that it will be using virtual reality goggles to develop its upcoming models. This approach was claimed to bring a host of pros to the table with virtually no cons….
In today’s world, driving conditions can change on the fly, while you’re on your way. Deep, thick fog, black ice and even accidents happening on your route can lead to dangerous situations which could prove…
As announced a while back, BMW officially opened its autonomous driving campus today in Unterschleißheim near Munich. High ranking officials from both the company and local administration offices were present on the scene to make…
If you happen to be a fan of BMW and what it stands for today, you’re probably a fan of Jochen Neerpasch without even knowing it. Among cult followers of the Bavarian brand you’ll find…
In light of recent developments in the foreign policy of the USA, BMW will surely have to seek some sort of workaround for its Spartanburg-manufactured cars. President Trump’s declared intention to start what the media…
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