BMW Pondering Launch of Branding Consultancy Division
The competition in the auto industry these days is as fierce as ever. Companies are struggling not only to keep up with the competition but also to keep up with the changing legislation on a…
The competition in the auto industry these days is as fierce as ever. Companies are struggling not only to keep up with the competition but also to keep up with the changing legislation on a…
If you live in a big city chances are traffic jams have slowly but surely become a part of your life. That said, you might as well try and find some some good sides to…
BMW had previously teamed up with Chinese tech giant Baidu to develop autonomous car technology. However, according to both companies, the two have split over differences in opinion. According to BMW Chine CEO Olaf Kastner, “We…
BMW has been working hard to reduce emissions in all steps of the manufacturing process of a car, not only in the final product. For example, for the BMW i models, the Leipzig plant uses…
The BMW i3 may not be breaking sales records but the car did prove its worth time and time again, winning a plethora of awards over time. The last to be added to the list…
Next year, the Concorso d’Eleganza Villa d’Este will continue to take place in the last weekend of May, on the shores of Lake Como in Northern Italy. However, for the 2017 edition, the organizers have…
One of the best experiences a BMW enthusiast can go through in his life is going to the BMW Welt to pick up his brand new car. For US customers this is known as ‘European…
The Paris Motor Show just kicked off today, with most of the world’s automotive journalists attending it, even if a number of manufacturers decided to skip this year’s venue. Among them you’ll find BMW that…
After 16 years of competing at the highest level in the DTM, Martin Tomczyk, one of BMW’s DTM drivers, made the hard decision to retire. The fans will see the driver from BMW’s Team Schnitzer…
The BMW 1M Coupe received a lot of unexpected attention recently, when the BMW M2 reached the market. Everyone is comparing the two and the dispute is still on, regarding which one is better. And while…