News
Several news reports were mentioning a while back that the parent company of BMW’s Chinese joint-venture partners, Brilliance Automotive, is going through some tough times. The Huachen Group did end up going under, following a…
Gabriel Nica / September 1, 2021
News
Car makers these days have to find ways to diversify their offerings a bit. Sales are slumping and the unhindered advancement of self-driving cars might pose an existential threat. Therefore, alternatives are needed. We know…
Gabriel Nica / October 16, 2020
News
In business, whenever someone you’re teaming up with is in trouble, the same goes for you. For BMW, it happened a number of times, the most famous such situation coming in the 1970s, when Lamborghini…
Gabriel Nica / August 20, 2020
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Doing business in China is not really as simple as it may seem, especially if you’re not a Chinese company. The regulations in the Asian country usually demand you join forces with a local company…
Gabriel Nica / October 19, 2018
News
BMW Extends Contract with Brilliance Automotive to 2040, Invests €3 Billion
by Gabriel Nica / Date: October 11, 2018
News
As BMW is focusing more of its efforts on electric and hybrid models from here on out, the demand for batteries will rise exponentially. In order to make sure there won’t be a lack of…
Gabriel Nica / May 28, 2018