News
BMW’s electric roadmap is often described as a “transition,” but that word undersells how deliberate the strategy actually is. Over the next several years, BMW will be running, by choice, two fundamentally different EV architectures…
Horatiu Boeriu / December 12, 2025
News
Five years ago, BMW looked out of touch. While rivals raced to declare the death of the combustion engine and promised all-electric futures, Munich refused to commit. It sounded timid, even old-fashioned. But today, that…
Horatiu Boeriu / September 2, 2025
7 Series
You can add one more doubloon to the treasure trove of evidence that points to BMW’s hybrid and EV strategy seriously paying off. Mercedes-Benz has decided to axe the EQS moniker in favor of a…
Steven Paul / August 31, 2024
News
“All-electric by 2030.” It’s a line that you’ve heard or read dozens of times in the last few years. Politicians, automakers, and even regulatory committees made bold proclamations about the sweeping reform that EVs –…
Steven Paul / August 12, 2024
News
NY Times Commends BMW’s Flexible Strategy in Electric Vehicle Production
by Horatiu Boeriu / Date: March 10, 2024
News
BMW is quickly advancing and adhering to the timeline for the introduction of the Neue Klasse car lineup in 2025. During this week, the Munich-based car manufacturer provided the media with an exclusive behind-the-scenes glimpse…
Horatiu Boeriu / January 12, 2024
3 Series
BMW will begin a major transformation in 2025. The Bavarians are on target to launch a brand new, electric-focused platform. Dubbed “Neue Klasse” or NK, the electric architecture will represent a major shift at BMW…
Horatiu Boeriu / October 18, 2021
News
BMW is entering a new era this decade and the Bavarian car maker isn’t shy talking about it. The Germans announced today a new investment worth 400 million Euros in the Munich plant, aimed at…
Gabriel Nica / November 18, 2020
News
The term cluster architecture and its abbreviation CLAR have been a keyword in BMW’s language over the years. The highly flexible architecture has taken the place of classic car platforms and therefore can be used…
Horatiu Boeriu / November 4, 2020
Interesting
The changes the automotive industry is going through these days will definitely have a big impact on both the manufacturers and the customers. Most see electrification as the next big thing, even though we’re all…
Gabriel Nica / January 6, 2020
BMW M2
If we needed extra certainty on this matter, well, there we have it. On the occasion of the M Festival held at the Kyalami Grand Prix Circuit in South Africa, BMW M CEO, Markus Flasch,…
Adrian Dorofte / October 31, 2019