Lifestyle
A music festival might not be the target group for all of automakers, but Coachella stands on its own. The festival in the heart of Indio, California, has become a giant in the world of…
Horatiu Boeriu / April 15, 2024
XM
BMW is selling the XM with a choice from over 50 Individual paint options, including some interesting choices such as Urban Green, Petrol Mica, Anglesey Green, and Sepia. Regardless of color, the plug-in hybrid super…
Adrian Padeanu / April 20, 2023
i4
The COVID-19 pandemic prompted Coachella organizers to cancel the event in the last two years, but the outdoor festival is back for 2022. Along with the show’s return, BMW is also attending once again as…
Adrian / April 7, 2022
Interesting
This year BMW joined forces with the Coachella Music Festival once again to keep the #roadtocoachella hashtag alive for one more year. This time round they did so with none other than Khalid, a veritable…
Gabriel Nica / April 10, 2019
BMW Z4
Photo Gallery: The BMW Z4 Through Brooklyn Beckham’s Lens
by Gabriel Nica / Date: April 9, 2019
Interesting
Earlier this week, a new collaboration was announced between BMW and pop star Khalid. The two joined forces for this year’s Coachella under the #roadtocoachella experience. Part of this venture is a brand new BMW…
Gabriel Nica / April 4, 2019
News
For the last couple of years, BMW has been teaming up with the guys behind the Coachella music festival to create outstanding marketing campaigns. This year won’t be any different and the Germans just announced…
Gabriel Nica / March 26, 2019
BMW i
BMW has been teaming up with the organizers of the Coachella music festival for a couple of years now. With the show kicking off its second weekend today, we decided to take a closer look…
Gabriel Nica / April 20, 2018
BMW i
For some time now, BMW USA has been teaming up with the organizers of one of the most popular events around the world, Coachella. After seeing the i3 and i8 show up on the scene…
Gabriel Nica / April 12, 2018
BMW i
If you’ve ever gotten chills watching movies such as The Dark Knight, Pirates of the Caribbean or Inception, you probably have Hans Zimmer to thank. Few people know who actually writes and puts together the…
Gabriel Nica / April 20, 2017
BMW i
BMW i will debut as the exclusive transportation partner at the Coachella Valley Music & Art Festival in 2017, providing VIP shuttle service and hospitality during the weekends of April 14-16 and 21-23. BMW’s sustainable,…
Horatiu Boeriu / April 11, 2017