BMW kicked off the celebrations for the M division’s 50th anniversary even before the start of the new year. Last November, the company announced M / M Sport Package cars sold in 2022 would get…
The season opener of the IMSA WeatherTech SportsCar Championship of 2022 is nearly here and, despite all sorts of rumors going around online, we were still in the dark about the driver line-up for the…
The final tests for the BMW M4 GT3 were held at Daytona in December, bringing the test phase to a close. In the hands of BMW M Motorsport teams, the new GT flagship is now…
Following an announcement made in June about returning to Le Mans for the 2023 racing season, BMW M Motorsport is now providing the first look at its all-new LMDh contender. It will have some stiff…
The 2020 IMSA Michelin Pilot Challenge championship will kick off next week, in Daytona. BMW will have a large contingent lining up at the starting line, thanks to its Customer Racing Teams. No less than…
Ahead of racing in the first endurance race of 2020, BMW hosted a sim racing event on Sunday evening under the ‘BMW 120 at Daytona’ name. Around 600 people competed split in 300 teams for…
Last year,, BMW of North America signed San Francisco-based Goodby Silverstein & Partners as its lead agency of record for national brand creative, as well as regional and dealer creative work in the United States….
Living legend Alex Zanardi will be competing at the 24 hours of Daytona race in January aboard the BMW M8 GTE. The Italian driver has already completed a set of tests aboard his specially modified…
Alex Zanardi is perhaps the most enabled man in the world. The loss of his legs in a 2001 Indy Car accident is the most identifying characteristic in the most recent chapters of his life,…
Preparations for Alessandro Zanardi’s (ITA) guest appearance at the 24-hour race at Daytona (USA) have entered the critical phase. On Saturday, the BMW works driver completed the first test with BMW Team RLL at the…
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