dealerships

BMW is launching a new retailing experience, first in Europe. Dubbed BMW Retail.NEXT, this new store concept blends digital and physical interactions. The newly modernized Berlin and Munich dealerships serve as the first examples of…

It’s no secret that MINI sales have not been doing great recently. Apart from the surprisingly popular Cooper SE model, which already has 78,000 orders waiting for delivery, the MINI range hasn’t been a top-seller…