design

Even though the head of MINI and other officials, including from parent company BMW said that the portfolio of the British brand could be simpler, things are about to change once again. Not long ago,…

If you’re a fan of ‘the most powerful letter in the world’, chances are you had – or still have – a poster of the iconic BMW M1 on your wall. Apart from it being…

MINI’s efforts to evolve and step into the 21st century are going to intensify, the officials from Oxford are talking more and more about a new approach. The goal is to make sure that customers…

It’s been said in hushed whispers and then it started to pick up momentum, culminating with a confirmation from BMW itself: Rolls-Royce cars will be electrified. The British brand known for a number of reasons,…

The Frankfurt Motor Show is currently in full swing with press representatives hurrying from one stand to another to get the best shots of the premieres happening right now. We also have boots on the…

When the new BMW G30 5 Series was unveiled, a lot of people compared its design to the 7 Series, but as time went by, many were mesmerized by the unique design cues of the…

The auto industry is in flux at the moment. We’re seeing a shift in popularity from gas-guzzling SUVs to electric cars and we’re just in the beginning phases of it. Because of this, car design and…

With the recent boom in popularity for electric and autonomous cars, automakers must quickly shift their strategies to match modern trends. For the past 100 years or so, almost all automakers have been making cars…

Every time a new car is launched, whether it be a BMW or otherwise, both praise and criticism usually follow. BMW has drawn some criticism with its designs lately, most of it for the continuous growth…

En Route to Perfect Aesthetics. The Process of Design in the BMW Group, Focusing on the New BMW 5 Series Sedan as an Example. The new BMW 5 Series Sedan combines the elementary values and…