MINI’s efforts to evolve and step into the 21st century are going to intensify, the officials from Oxford are talking more and more about a new approach. The goal is to make sure that customers…
It’s been said in hushed whispers and then it started to pick up momentum, culminating with a confirmation from BMW itself: Rolls-Royce cars will be electrified. The British brand known for a number of reasons,…
It looks like BMW is listening to its critics and fans alike and will be looking to give its upcoming models a more different look between different classes and segments. A lot of customers and…
The Frankfurt Motor Show is currently in full swing with press representatives hurrying from one stand to another to get the best shots of the premieres happening right now. We also have boots on the…
The auto industry is in flux at the moment. We’re seeing a shift in popularity from gas-guzzling SUVs to electric cars and we’re just in the beginning phases of it. Because of this, car design and…
With the recent boom in popularity for electric and autonomous cars, automakers must quickly shift their strategies to match modern trends. For the past 100 years or so, almost all automakers have been making cars…
Every time a new car is launched, whether it be a BMW or otherwise, both praise and criticism usually follow. BMW has drawn some criticism with its designs lately, most of it for the continuous growth…
En Route to Perfect Aesthetics. The Process of Design in the BMW Group, Focusing on the New BMW 5 Series Sedan as an Example. The new BMW 5 Series Sedan combines the elementary values and…
We don’t even know where to start…..it has been several months of planning, brainstorming, more planning and again brainstorming trying to figure out how to create a new, better, modern and user friendly design. We…
I am sure this is a question that of you might have asked before and looked for an answer. While some designers are more known than others and pushed more in front of the camera…
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