BMW is clearly not done thinking about hydrogen. While the detractors for hydrogen fuel are insatiable, BMW remains steadfast in its belief that hydrogen will be a fuel for the future. We already know that BMW…
The 20-year-plus relationship between BMW Group subsidiary Designworks and John Deere continues to yield excellent results. In 2016, the companies received eight awards in international design competitions for John Deere construction and forestry equipment –…
On 1 August, Oliver Heilmer will step into the role of President of Designworks, a wholly owned subsidiary of the BMW Group. This will see him move from the Interior Design team at BMW Automobiles…
While the digital world increasingly merges with our physical habitat the demand for sophisticated, integrative devices grows. However, for many businesses the true integration of the physical and digital worlds in their products still remains…
In the first episode of TIME Magazine’s look into BMW, we took a look at the history of BMW and how, as a company, BMW is keen on keeping the traditions of the past firmly…
In response to wide ranging changes in the business context of DesignworksUSA, the BMW Group subsidiary will change its name to Designworks, launch a new company website and introduce an updated Corporate Identity. As…
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