News
The BMW Group is set to introduce a significant change in its sales model by transitioning to a direct sales approach for the MINI brand starting October 1, 2024. This move follows the initial implementation…
Horatiu Boeriu / July 29, 2024
News
BMW was among the first automakers to (temporarily) adopt direct sales. It happened in the first half of the 2010s when the i3 and i8 hit the market. Also known as the agency model, it…
Adrian Padeanu / May 19, 2024
News
Loved or loathed by brick-and-mortar dealers, direct sales have been in the planning stages at the BMW Group for years. However, the agency model is going to take a bit longer than planned for MINI…
Adrian Padeanu / November 20, 2023
MINI
In the planning stages since 2020, the BMW Group’s direct sales model will come into effect on January 1, 2024. At first, the agency model will start with the MINI brand in Italy, Poland, and…
Adrian Padeanu / October 18, 2023
News
BMW Australia Says No To Direct Sales And Fixed Prices
by Adrian Padeanu / Date: December 13, 2022
News
If you haven’t heard, the BMW Group will gradually switch to an agency model from 2024 in Europe. MINI will be the first to adopt direct sales, with the core brand to follow two years…
Adrian Padeanu / December 8, 2022
News
Cutting the middleman gives the automaker more control in terms of pricing and better chances of earning a higher profit from the sale. Tesla has been doing it for years, with EV newcomers such as…
Adrian Padeanu / November 10, 2022
MINI
The agency sales model turns an automaker into a retailer that offers cars at a fixed price. With direct sales, the traditional dealership serves as the physical touchpoint with the buyer. Rather than getting a…
Adrian Padeanu / May 24, 2022