Six lucky fans get a preview of BMW Concept M5
Six of the BMW M5 fans that registered at M-Power.com, had the chance to be the first customers to see the BMW Concept M5 at the BMW M headquarter. And while they where at it,…
Dr. Kay Segler
Dr. Segler BMW M Boss leaving for MINI
Dr. Friedrich Nitschke (56) will take over as managing director of BMW M GmbH effective 1 May of this year. Nitschke was previously responsible for the MINI Series within the Development division, and has held…
Exclusive Interview: Dr. Kay Segler, BMW M boss, on the future of M brand
A regular now on BMWBLOG, Dr. Kay Segler, BMW M CEO sat down with us one more time to discuss the future of M brand and what to anticipate from the most emotional division within…
Video Teaser: BMW M5 Winter Test Drive – Register for a test drive!
M-Power continues the M5 teaser marketing campaign with a new episode. This time, the new 2012 BMW M5 goes to Sweden for a session of test driving in winter weather. Furthermore, Dr. Kay Segler explains…
BMWBLOG Exclusive Interview with BMW M Boss Dr. Kay Segler
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