Dr. Kay Segler

Six of the BMW M5 fans that registered at M-Power.com, had the chance to be the first customers to see the BMW Concept M5 at the BMW M headquarter. And while they where at it,…

Dr. Friedrich Nitschke (56) will take over as managing director of BMW M GmbH effective 1 May of this year. Nitschke was previously responsible for the MINI Series within the Development division, and has held…

A regular now on BMWBLOG, Dr. Kay Segler, BMW M CEO sat down with us one more time to discuss the future of M brand and what to anticipate from the most emotional division within…

M-Power continues the M5 teaser marketing campaign with a new episode. This time, the new 2012 BMW M5 goes to Sweden for a session of test driving in winter weather. Furthermore, Dr. Kay Segler explains…