Heart of Joy

Every New BMW Electric Car Will Feature the Heart of Joy

Every New BMW Electric Car Will Feature the Heart of Joy

BMW took center stage today at the 2025 Shanghai Auto Show, introducing their latest tech marvel: the Vision Driving Experience (VDX). While first impressions often center around design, the true highlight of the VDX is…

How BMW M Is Shaping the Electric Sports Car Era

How BMW M Is Shaping the Electric Sports Car Era

BMW M is gearing up to revolutionize its high-performance lineup of cars with a foray into electrification. In a new YouTube series titled BMW M Electrified, the brand unveils insights into a new technology that…

What is the BMW Heart of Joy?