News
BMW took center stage today at the 2025 Shanghai Auto Show, introducing their latest tech marvel: the Vision Driving Experience (VDX). While first impressions often center around design, the true highlight of the VDX is…
Horatiu Boeriu / April 23, 2025
Tech
BMW’s Heart of Joy is getting close to its markets launch. In a press release issued today, BMW outlines some of the benefits of the Neue Klasse’s supercomputer. The new hardware and software system consolidates computing…
Horatiu Boeriu / March 10, 2025
Tech
If you’re ingrained in the latest BMW developments, you may recall hearing about the “Heart of Joy,” BMW’s latest step forward in vehicle computing power. We’ve talked about what BMW’s Heart of Joy sets out…
Steven Paul / February 16, 2025
Videos
BMW M is gearing up to revolutionize its high-performance lineup of cars with a foray into electrification. In a new YouTube series titled BMW M Electrified, the brand unveils insights into a new technology that…
Horatiu Boeriu / December 8, 2024
Tech
What is the BMW Heart of Joy?
by Horatiu Boeriu / Date: September 5, 2023