The Romanian team behind the world’s first electric MINI race car is at it again. While the purpose-built, first-generation Cooper SE will continue to race under the “Racing MINI” banner in 2024, there will be…
I know what you’re going to say – the i4 M50 isn’t a real M car. That would be an accurate assertion but don’t shoot the messenger as BMW M GmbH’s sales results have been…
Although electric vehicles have enjoyed significant progress in recent years, range anxiety remains an issue. It’s one of the main reasons why some people are sticking with their gas cars for the time being, with…
The second-generation X2 is BMW’s highlight at the 2023 Japan Mobility Show in Japan where the electric iX2 is being exhibited alongside the sporty M35i. There is one car that combines zero emissions with performance…
94,687 – that’s how many cars BMW M sold between January and June this year. It represents a healthy increase of 16.6% compared to the first half of 2022. Sadly, the German premium brand doesn’t…
Online sales have been picking up steam in recent years, so much so that BMW has developed a habit of launching special editions that can only be purchased from its web shop in South Korea….
BMW has been the title partner of the BMW Open by American Express since 1987 and it has a special treat for this year’s winner. The player to triumph at the ATP Tour event will…
After teaching owners of electric M cars how to perform a drift, BMW is back with another instructional video dedicated to zero-emission models carrying the fabled M badge. As before, we’re hopping behind the wheel…
AC Schnitzer unveiled its tricked-out BMW i4 in early December 2022 at the Essen Motor Show for the “Tune It! Safe!” initiative. If you’re unfamiliar with the campaign, it’s backed by Germany’s Federal Ministry of…
It would seem BMW is taking full advantage of fancy 3D screens for immersive ads in highly populated areas. After purchasing advertising space in Times Square to promote the 2023 XM and how electric vehicles…
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