BMW will introduce the tenth-generation iDrive, known as iDrive X, on the Neue Klasse platform later this year. The iX3 SUV will be the first vehicle to get the upgraded system, but eventually all of…
A few years ago, BMW made waves by teaming up with Academy Award winner Hans Zimmer to give its electric vehicles a futuristic soundtrack. Now, the BMW Sound Design Studio is stepping things up for…
Earlier this year, at CES 2025 in Las Vegas, BMW unveiled its most advanced infotainment system to date: the iDrive X. Now, at BMW Tech Days held recently at the BMW R&D Center in Beijing,…
BMW has announced a strategic partnership with Huawei to integrate the tech giant’s HarmonyOS NEXT into its next-generation Neue Klasse electric vehicles produced in China. This marks a significant step in the BMW’s localization strategy….
Since last year, we’ve been reporting on the possibility of a front passenger screen for future BMWs. Our Munich sources share more details about how the already screen-heavy iDrive X could boast an extra display….
In an exclusive interview, BMW’s Head of Design, Adrian Van Hooydonk, shares a fascinating look into the future of the BMW brand at CES 2025. With BMW set to debut its highly anticipated Neue Klasse…
Roundtable events are a good way for higher-ups in any organization to let slip morsels of information that got overlooked for the press release. Particularly when the roundtable involves someone like Frank Weber, CTO and…
BMW has gone to great lengths to explain what’s new and improved with iDrive X. However, it intentionally omitted an important fact about its upcoming infotainment system: the size of its touchscreen. Naturally, we decided…
When BMW launched iDrive 9 a couple of years ago, there was initial confusion about which cars would get the new infotainment. Even in 2025, a few models still run on the old iDrive 7,…
The Neue Klasse lineup won’t be just about a family of next-generation electric vehicles. BMW is also ushering in its revamped infotainment, dubbed Operating System X. Debuting today in Las Vegas at 2025 CES, the…
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