At the 2014 Innovation Day at the Miramas test facility BMW displayed a number of carbon fiber components, including wheels, steering wheel, and a propshaft (drive shaft). These components appear to be formed using traditional…
BMW Group Innovation Day 2012: Efficient Dynamics. With the Efficient Dynamics development strategy, the BMW Group assumes a leading role in the entire automotive industry. The whole fleet in focus: the BMW Group continues to…
Munich, Germany – BMW’s strategy for providing transportation involves what they describe as ‘three powertrain pillars’, internal combustion engines (ICE), hybrids, and electric motors. The trick with plug in hybrids and electric vehicles is to…
Munich, Germany – The last stop of the day for the English speaking journalists at BMW’s Innovation Day was Light Weight Construction. Various pairs of parts were arrayed around the room, with a production part…
Buried in the long press release published last week by BMW around the 2010 Innovation Days, lays an important section on an interesting feature: Remote Controlled Parking. Here is how BMW describes this innovative technology:…
Technology has changed, changes and will always change our lives. Looking back only ten years ago, one can only appreciate the technology advancements that took place across industries, and especially, in the automotive world. From…
BMW’s Press Release on Mobility and the future for the brand. The world, and with it the sphere of individual mobility, is in a state of environmental, economic and social upheaval. Global developments such as…
Words: Shawn Molnar | Photos: Shawn Molnar As the producer of fine, high-performance automobiles, BMW faces a peculiar sales challenge in the Canadian market. Congested urban roadways and conservative speed limits conspire against the sporting…
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