Interbrand

It’s that time of the year for Interbrand to release its Best Global Brands study, and the 2023 edition observes the rising value of some automakers. For the first time ever, BMW managed to enter…

BMW has ranked pretty well in the 2019 edition of the Interbrands Best Global Brands rankings. Overall, it is an improvement in the brand value of 1%. For BMW, the 11th place is an increase…

BMW ranks third in the annual Interbrand World’s Most Valuable Cars. At the top of the list in 2018, we have Toyota, with an estimated brand value of $53-billion, a 6% increase compared to 2017. Mercedes-Benz ($48-billion,…

In its latest annual report, Brand Finance has named Mercedes-Benz as the world’s most valuable brand while Ferrari was named the strongest automotive brand. On the top 10 most valuable brands list, Mercedes-Benz took the…

MINI officials in Oxford decided last year to change the way the brand looks and is perceived by its customers. Already having a strong connection to its fan base, a lot of people claimed that’s…