When the first-generation BMW 3 Series launched in 1975, few could have predicted its future as an icon in the automotive world. Yet, at the time, it faced a surprising image and branding problem—it wasn’t…
From the Concept Touring Coupe to the M3 Touring in Speed Yellow, there are a lot of great BMWs on display this weekend at the Concorso d’Eleganza Villa d’Este. However, we feel these pale in…
The BMW M1 is one of the most important car in the history of the brand, even if it was ultimately a failure. Its racing career mostly failed and it was a massive sales flop,…
Last week, I had to write a story about an interview Horatiu did with Jochen Neerpasch, while attending the Concorso d’Eleganza Villa d’Este. Neerpasch is the godfather of the M Division, after BMW pulled him…
The iconic BMW M1, the car that started it all for the M Division, only exists because of one man–Jochen Neerpasch. His desire to build a sports that could be used for both racing and…
BMW M will celebrate its 50th birthday in 2022. To mark the occasion, the Motorsport division will host a wide range of activities to highlight its past, current and future M products. Of course, a…
The BMW Junior Team is now in its second year of great performances. The youngsters have performed admirably under the supervision of none other than Jochen Neerpasch and have recently competed in the Petit Le…
The BMW Junior Team project was revived last year, under the supervision of the man who started it in the first place in the 1970s – Jochen Neerpasch. The team is made up of three…
The BMW M1 supercar wrote history back when it was launched. It was a necessary car for the Bavarian car maker and one that could’ve changed the automotive scene forever. That’s because during its development,…
Last year, before the pandemic took over the world, BMW restarted a program that was rather forgotten over the last few years. The BMW Junior Team got revitalized and the man who created the whole…
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