Jochen Neerpasch

A little while back, we told you the origin story of the M Division’s logo colors. Over the years, there’s been a lot of debate as to how BMW M decided on its colors for…

For years, there’s been some confusion as to the origins of the M Division’s colors. Which is surprising, considering that there may not be a more famous color combination in the entire automotive industry than…

It’s official — Jochen Neerpasch is back at BMW with an official role. The legendary man who built the BMW M division from scratch was seen in a video published by the company on Youtube…

You can’t call yourself a true BMW fan if you don’t know who Jochen Neerpasch is. In my book, his impact on how this brand developed is hard to quantify, especially since without him we…

One of the things that differentiates the BMW M brand from its rivals is the fact that its CEOs have traditionally been authentic car guys. Look back at the man who founded the Motorsport division…

Earlier this year BMW invited us to one of the most exciting driving roads in the world to sample some of its best offerings available today. While I was understandably excited about driving back-to-back the…

Old school fans of the BMW M division know there’s one man in this world who is responsible for the birth of their favorite brand. That man is none other than Jochen Neerpasch. That name…

Few people in the history of BMW had such a big impact as Jochen Neerpasch did. He was the brilliant mind behind creating the BMW Motorsport division, along with its first product, the BMW 3.0…

The BMW M1 is celebrating its 40th anniversary this year, an important milestone for BMW’s sole supercar so far. Even though it was built four decades ago, the M1 is still adored around the world…

If you happen to be a fan of BMW and what it stands for today, you’re probably a fan of Jochen Neerpasch without even knowing it. Among cult followers of the Bavarian brand you’ll find…