Recently retired BMW development chief Klaus Froehlich is in the run for the top job at Jaguar. According to Financial Times, Jaguar Land Rover’s shortlist of executives to succeed CEO Ralf Speth includes Froehlich and former…
Even though most people are focusing on the design of the 2021 BMW 4 Series Coupe, this new sports coupe is a lot more than just its big grille. The new 4 Series has to…
BMW Group’s Power of Choice strategy is an all-rounding, multi-pillar approach to future mobility, as detailed by R&D chief Klaus Fröhlich. In a recent presentation video, Fröhlich stresses the fact that the key to ensure…
BMW announced a big change to its Board of Management this week, one that will surely have a big impact on the company for the years to come. Klaus Frohlich, who has been the man…
The changes the automotive industry is going through these days will definitely have a big impact on both the manufacturers and the customers. Most see electrification as the next big thing, even though we’re all…
Just recently BMW’s Head of R&D Klaus Frohlich dropped a bit of a bombshell by claiming European customers don’t want electric cars. It sent the internet into a bit of a frenzy, with journalists, enthusiasts…
During a round table interview with journalists yesterday, BMW’s Head of R&D Klaus Frohlich dropped a bombshell about the European market. Recently, Europe’s Transport and Environment lobby group accused European automakers of intentionally withholding EVs…
As the rain fell hard on the 24 Hours of Daytona, racing was halted for a weather delay. While that was frustrating for a lot of people in Daytona, during that time we had the…
BMW has always prided itself on being at least one of the leaders of the automotive world in terms of technology – from a proper infotainment system (iDrive) to a new electric cars sub-division –…
It’s obvious that BMW is dedicated to a cleaner future and to switching the majority of its lineup over to electric power. However, the Bavarians want to temper any excitement of that happening any time…
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