From October 1, the BMW Group is revamping its design team. However, don’t expect a new visual identity to be implemented overnight. These things take a long time to bring to market. An automaker typically…
The name Maximilian Missoni isn’t one most would consider “household.” Unless, of course, your family members routinely regale one another with tales of Volvo and Volkswagen design triumphs. While names like Bangle or Giugiaro may…
BMW is undergoing a significant reorganization of its design department, bringing in new talent and restructuring its leadership under the guidance of Adrian van Hooydonk, the current Head of Design. In a recent exclusive interview…
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