The BMW Group took nearly everyone by surprise in early 2022 when it acquired ALPINA. Munich didn’t buy the family-owned company itself, but rather the brand name. The intent? To use the fabled moniker on…
ALPINAs have always catered to the “if you know, you know” crowd, featuring subtle design tweaks over their equivalent BMW counterparts. However, that could soon change once the Munich-based automaker takes full control of the…
From October 1, the BMW Group is revamping its design team. However, don’t expect a new visual identity to be implemented overnight. These things take a long time to bring to market. An automaker typically…
The name Maximilian Missoni isn’t one most would consider “household.” Unless, of course, your family members routinely regale one another with tales of Volvo and Volkswagen design triumphs. While names like Bangle or Giugiaro may…
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