When the first-generation BMW 3 Series launched in 1975, few could have predicted its future as an icon in the automotive world. Yet, at the time, it faced a surprising image and branding problem—it wasn’t…
A BMW-McLaren partnership has been in the news cycle in the past, but both companies denied a joint cooperation at the time. The tide might change though. According to Carscoops, McLaren, traditionally known for its…
Rumors about BMW and McLaren joining forces again after collaborating on the iconic 1990s F1 have been swirling around for several months. Fast forward to today, reputable journalist Georg Kacher from CAR Magazine seems to…
Rumors about BMW and McLaren teaming up again after the iconic F1 of the 1990s first emerged at the beginning of April. The original report stated the two brands would jointly develop a bespoke architecture…
Editor’s Update: According to this new report from Bloomberg, BMW claims the article about it buying McLaren is “wrong.” So it seems that BMW was never in the hunt to buy the British supercar brand….
McLaren is planning a new family of engines that promises more powerful supercars but with greener emissions, and BMW is being tapped to help with the development. The British company announced the strategic project today, with…
Going fast around a track doesn’t solely require a car made to handle its tricky layout. No, going fast around a track require, first of all, knowledge. As is the case with almost everything in…
Collaborations are always fun, especially when they come in the form of two very different things. In music, when two extremely different artists get together to make a song or album, like the recently advertised…
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