Last year, BMW, Audi and Mercedes-Benz wrote history when they announced that they will join forces to purchase Here Maps from Nokia, in a bid worth multiple billions of dollars. The aim was to use…
Earlier this week Mercedes-Benz said it will shift its racing priorities from the DTM to Formula E in a rather unexpected move. This not only showed the growing importance of the Formula E competition but…
There was a time when BMW was the unquestioned choice, for buyers who appreciated driving above all else, in its segment. It was the brand that was simply better to drive than Mercedes-Benz, Audi, Jaguar…
In the last few years, the luxury car sales war has been a two-horse battle between Mercedes-Benz and BMW. The two German manufacturers have been trading blows not only in the U.S. but also when it…
When Jeep stopped selling its near-ancient 4.0 liter inline-six engine, BMW was the last bastion of hope for six longitudinal cylinders. BMW has been making inline-six engines for as long as most car enthusiasts can…
After working together for the first time in decades to acquire the HERE mapping company, BMW, Audi and Daimler AG are once again collaborating for another interesting venue. Together with Ericsson, Huawei, Intel, Nokia and…
Mercedes Benz is reportedly planning to roll out a fleet of electric cars, as it prepares to take on the likes of Tesla and BMW. Mercedes said earlier this year that it plans to unveil…
For years, the BMW Group has been the best-selling luxury automaker in the world. Combined with MINI and Rolls Royce, BMW has been able to outsell its competitors by quite a large margin for quite…
BMW is currently celebrating its 100 year anniversary, an impressive achievement for any company and one the brand should be proud of. But just lasting 100 years isn’t what’s most impressive about BMW’s centenary, it’s…
BMW has taken some flak over the past year for putting a lot of resources into developing its BMW i sub-division that develops its hybrid and electric technology. Many feel that the “i” brand is unnecessary…
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