MINI Study Finds Millennials Want to Make Their Cars Their Own
MINI put together a study with CARAVAN ORC International to figure out what makes millennials buy cars and the results were satisfying for the British brand
millennials
BMW says millennial customers are the future for the auto industry
Millennials are exactly the audience BMW is looking to get involved with the Blue and White with more than $150,000 income
BMW working to attract millennials with M2 and X1
In a recent push to attract millennials, BMW is changing its marketing and ad campaigns. We interview Manuel Sattig, BMW's Brand Manager, about it.
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