While Summer driving may be in high gear, Millennials say they aren’t going anywhere unless their car matches their personality and their personal lifestyle choices. In fact, a new MINI USA survey done in collaboration…
Millennials are exactly the audience BMW is looking to get involved with the Blue and White. At a recent event, BMW of North America CEO Ludwig Willisch said millennial customers are the future for the…
BMW recently made the interwebs explode with its news of the upcoming M2. The BMW M2 is the go-fast version of most enthusiasts’ favorite Bavarian and the least expensive proper M Division product. So, naturally,…
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